Meliuz S.A.

Méliuz is a Brazilian fintech company known for its innovative approach to cashback and financial services, catering to over 30 million users across the country. The firm was established with the goal of making financial benefits more accessible, and it has become a well-recognized name by offering a diverse range of digital solutions. These solutions include seamless cashback experiences, digital banking services, and a variety of financial products that help consumers manage their finances more effectively.

In 2025, Méliuz made a significant move by integrating Bitcoin into its corporate strategy, marking a notable shift in its financial approach. By deciding to allocate a portion of its cash reserves to Bitcoin, Méliuz positioned itself as an early adopter of digital assets among public companies in Latin America. The company's embrace of Bitcoin is driven by its belief in the cryptocurrency as a superior store of value and a potential hedge against traditional financial risks. This strategic decision is aimed at generating long-term returns for shareholders and exploring new opportunities for value creation within its ecosystem.

Méliuz's bold step to incorporate Bitcoin into its treasury highlights its commitment to financial innovation and its willingness to explore new avenues for growth. As one of the first major Brazilian companies to make such a move, Méliuz is setting a precedent in the region, attracting interest from investors and the broader cryptocurrency community. This strategy not only enhances its market position as a forward-thinking fintech entity but also reflects a growing trend among global companies to diversify their treasury assets with digital currencies.