Polymarket becomes Yahoo Finance’s exclusive prediction market partner, eyes another record month

Polymarket has partnered up with Yahoo Finance, less than a week after Google Finance said it would integrate prediction market data into its search results.

Polymarket is now the exclusive prediction market partner for Yahoo Finance, the company announced on Wednesday in a post on X. The Yahoo Finance prediction markets hub will roll out in the coming months.

"This is an emerging area of finance that's becoming increasingly relevant to investors, and we’re focused on giving them trusted data and context to make smarter decisions," George Leimer, General Manager at Yahoo Finance, said in a statement.

The new hub will display probability data from Polymarket for key economic, government, and market outcomes, the firm said in an email. Each probability view will be paired with related news, quotes, and analysis from Yahoo Finance and its partners.

Polymarket's monthly volume, active traders, and new markets created hit all-time highs last month as prediction markets continue to gain mainstream adoption. The platform recently attracted an investment from Intercontinental Exchange, valuing the company at around $9 billion.

Nearly midway through the month of November, Polymarket has already generated about $1.4 billion in volume, which puts it on pace to surpass October's record of $3.01 billion, according to The Block's data dashboard.

Its main competitor, Kalshi, recently raised $300 million at a $5 billion valuation. Google had said that prediction markets data from both Polymarket and Kalshi will roll out over the coming weeks.

Last week, analysts at Bernstein stated that prediction markets are evolving into broader information hubs encompassing sports, politics, business, economics, and culture.

Updated to include additional details.