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Coinbase, Genesis and BitGo are all talking to Wall Street's biggest banks about crypto custody

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Quick Take
- Crypto’s prime brokers are expanding their businesses as more traditional investors eye crypto.
- Firms like BitGo, Coinbase, and Genesis Global are courting publicly traded companies, macro funds, and fintech firms with their services.
- They’re also having conversations with Wall Street’s large banks.
Three of the biggest players in the emerging crypto prime brokerage market are aiming to expand beyond their core competencies.
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