Robinhood adds BNB trading as Binance's token runs up a $150 billion market cap

Robinhood has added support for Binance's native BNB token, giving its roughly 27 million funded customers access to the world’s fourth-largest digital asset by market capitalization.

The listing comes on the heels of a blistering run that saw BNB climb from around $500 in February to an all-time high above $1,350 earlier this month. The move follows Coinbase's addition of BNB to its listing roadmap last week, signaling broader acceptance of Binance’s ecosystem among U.S. exchanges.

The rally, which was dubbed "BNB SZN" by traders, was fueled by record volumes on PancakeSwap and a frenzy of BNB-based memecoins that at one point drew more than 100,000 onchain participants.

BNB now trades near $1,070 with a market cap just under $150 billion, according to The Block's price page.

Robinhood, which processed about $8.6 billion in crypto trading volume in August, continues to lean on digital assets as a key revenue driver while expanding into tokenization and prediction markets.

"Tokenization is like a freight train — it can't be stopped," Robinhood CEO Vlad Tenev said earlier this month.

The firm has steadily grown its crypto footprint since adding support for bitcoin and ether in 2018 and now offers more than 40 tokens across its trading app and international exchange.