Trump family’s World Liberty Financial token starts trading on exchanges with $30 billion-plus valuation

WLFI, the native token of World Liberty Financial, a decentralized finance project backed by the Trump family, has started trading on crypto exchanges and changed hands at over $0.30 shortly after its launch, implying a fully diluted valuation of over $30 billion based on a total supply of 100 billion tokens, according to The Block's price page.

Binance has announced spot pairs in WLFI/USDT and WLFI/USDC, making it the first major centralized crypto exchange to list the asset. The listing went live on Sept. 1 at 1 p.m. UTC, marking WLFI’s spot CEX debut. Several other venues, like Coinbase, Upbit and Gate, also shared plans to support trading.

Blockchain tracker Lookonchain flagged early selling pressure around the launch, noting that three presale wallets moved a combined 160 million WLFI  worth about $51.2 million to Binance shortly after claiming.

World Liberty Financial also detailed the percentage of its 100 billion supply that will be available for trade at launch as the token made its spot market entry.

In a launch brief, World Liberty Financial stated that 24.67 billion WLFI, approximately 24.67% of the 100 billion supply, will be circulating at the open. The float comprises 10 billion tokens as an unlocked ecosystem allocation to World Liberty Financial, Inc. Seven billion tokens are allocated to Alt5 Sigma Corporation, which plans to hold almost 8% of the total supply as part of its treasury strategy. Additionally, 2.8 billion tokens are earmarked for liquidity and marketing.

The token rollout also coincides with a day-one unlock. Some 20% of the WLFI purchased by early investors in the $0.015 and $0.05 funding rounds becomes claimable via the project’s Lockbox process, an amount the team has previously characterized as roughly 5% of total supply. That’s about 4 billion tokens representing the initial allocation for public sale participants, according to the blog post.

The outstanding supply is non-circulating at launch, comprising 19.96 billion WLFI for the Treasury, 33.51 billion tokens for the Team, 16 billion WLFI as the locked portion of the public sale, and 5.8 billion coins for strategic partners, each subject to vesting or lock-up conditions.

World Liberty Financial’s spot launch follows days of pre-listing activity. Derivatives activity climbed sharply into the CEX debut, with WLFI perpetuals volume jumping around 400% on Sunday, The Block reported.  

If that price holds after launch, WLFI’s FDV would sit in the neighborhood of Sui, Dogecoin, and Tron, around $32–$33 billion, according to The Block’s price data. It would also leave early buyers with paper returns as high as 20 times their initial spend, based on perpetual market prices.

World Liberty Financial launched in 2024 as a DeFi platform that aims to tie traditional-style financial products to on-chain rails. The project is publicly backed by U.S. President Donald Trump and his family, including Donald Trump Jr. and Eric Trump.

The protocol primarily operates on Ethereum and utilizes Aave V3 for lending and borrowing, with reserves audited and custody relationships in place, according to prior materials from the project.
WLFI functions as the project’s governance token, enabling votes on protocol parameters, incentive programs, and growth initiatives. While originally non-transferrable, World Liberty holders approved the asset for trading back in July.

In related updates, World Liberty has also launched USD1 on Solana, expanding the stablecoin’s footprint beyond Ethereum, BNB Chain, and Tron. USD1 is described as a fully reserved, dollar-redeemable coin intended for fast settlement on high-throughput networks.  The asset has a $2.6 billion market cap, ranking it the sixth-largest stablecoin, The Block’s data dashboard shows. Separately, Arkham data shows World Liberty Financial bought its native token with its stablecoin, spending 2 million USD1 to buy 6.5 million WLFI at $0.3078 within an hour.